PBS MediaShift starts publishing ebooks; first topics: cord-cutting and self-publishing

JC Hammond:

This intrigues me. I am a huge fan of PBS programming, which I think is among the best available. If they carry the same level of content excellence through to their ebooks, I suspect this will be a very rewarding experiment for them. The risk, of course, is if the quality of the ebooks is not up to the same standards of quality as their programming, in which case it could erode the trust and superior reputation PBS has worked so hard to build. I guess we’ll see as more ebooks are published.

Originally posted on paidContent (old):

PBS’s digital media initiative MediaShift is launching a line of ebooks. The launch is part of a larger experiment with PBS, which is also planning to publish its own ebooks this year.

MediaShift’s first two titles are How to Self-Publish Your Book (80 pages, $3.99) and Your Guide to Cutting the Cord to Cable TV (50 pages, $2.99). (I have to point out here that GigaOM’s also got a cord-cutting ebook, written by our own Janko Roettgers.) The titles are available through Kindle (s AMZN) and the iBookstore (s AAPL) for now and will eventually be available through Nook (s BKS); print-on-demand editions will also be released, priced at $4.99 to $6.99.

Mark Glaser, the executive editor of MediaShift, says he’s planning on releasing 10 to 20 ebooks this year, depending on how well the first titles sell. “This is a test for us and PBS,” he said…

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