Online Publisher Lulu Angles For The Next Wave Of Self-Publishing With

Many bloggers are also authors. In fact, more and more publishers seek out popular bloggers to turn into authors because they bring with them an established audience that is likely to buy the book, ebook or audio book. Successful bloggers are also likely to have experience marketing and promoting their work.

Even as publishers are increasingly recognizing the value-add bloggers bring to their books, bloggers are increasingly question the value of the traditional publishing model. Not surprisingly, some determine traditional publishing isn’t for them. That’s why the news that independent publisher LuLu is launching a new picture book division is so exciting. Through Lulu is creating a new channel for bloggers to create and publish photo books as well as other image heavy printed materials including calendars, brochures and other marketing materials.

John Biggs over at TechCrunch recently sat down with Lulu founder Bob Young to discuss the state of the publishing industry in general and Lulu’s new photo book division specifically. Here’s a fascinating glimpse at what the future may hold for bloggers who dream of becoming authors.


Founded in 2002 by Red Hat’s Bob Young, Lulu is one of the oldest self-publishing houses on the Internet. Initially the company offered printing services and editing tools for self-published authors and, arguably, in 2002 they would have still been called a vanity press. Now, however, they’re another solid link in the chain between authors and readers.

This month the company launched a new photo book printing division, a move that runs parallel to the way the market is going. While most fiction and non-fiction is ending up on reading devices, folks still love a good album. The service, available at allows for instant photobook generation and the printed end products are handsomely bound books, calendars, and even business class brochures and marketing collateral.

According to Lyra research, half of all American households with kids under 5 have ordered picture books and the market is set to double from…

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One thought on “Online Publisher Lulu Angles For The Next Wave Of Self-Publishing With

  1. I’m reading Hush Don’t You Cry. I’ve read everyone of the Molly Murphy books and have enjoyed them immensely. My mother was of Irish heritage (3 grandparents born in Ireland and one in USA) and my dad (1st generation Polish American) was raised by Irish American nuns to it was like growing up in an Irish home. My dad adored anyone Irish heritage and preferred all things Irish (including his music).

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