Write every day. Tell everyone you know about what you write and encourage them to read it. Read the writing of others daily and let them know you have.
It’s hard to believe writers and bloggers need to be reminded of this. They do. Because chances are that on any given day, you aren’t doing all of the things it takes to be a successful writer and blogger.
Writing is something everyone does on an almost daily basis. We write lists, messages, notes to ourselves, our friends, our families, and co-workers. Some people keep journals or diaries or daily planners where they record things of note. If you want to be a successful writer or blogger you have to take this one step further. You have to write something not intended for your eyes only.
Notes, messages, lists and diaries are intended for a small private audience. Successful bloggers and writers write for a wider audience. Even if you are writing for a very specific and narrow niche, there is more than one person in it. Write daily for that microcosm. Then raise your eyes and write for everyone else because no matter how tightly focused your topic is, there are aspects of it that reach beyond the arbitrary boundaries you’ve constructed. If you truly want to be successful, and professional, you have to write daily for the world.
Many bloggers, and writers, writer daily but no one, or very few people, know about it. They send it out into the world with a murmur rather than a shout. When they do shout it out, it’s often just a single voice yelling once. That’s not good enough.
To be successful you have to offer as many people as possible the opportunity to discover and read what you’ve written. You have to tweet it, like it, pin it, tumbl and stumble it, digg it, share it and anything else you can think of that gets it into the hands of readers. And you have to do this more than once. You have to sing your own praises and blow your own horn. You have to ask and encourage people to tell you what they think about what you’ve written. Repeatedly. Every day.
Read and Reflect
Reading is a huge part of writing success. It’s a source of inspiration, education and perspective. The problem is we read and walk away. No one knows we’ve been there. Just as we don’t know everyone who has read our words.
If we want others to read our blogs, books, brochures or anything else we need to reciprocate. And we need to show other that we have read what they have written. IT doesn’t matter whether we agree with it or like it or couldn’t care less. In an increasingly online world where people pass in the ether without a ripple, successful people leave a mark. They comment. They share. They express opinions and offer suggestions. The make noise. They encourage others and they do so every day.
Daily is a hard word. It’s a challenging goal. But it is doable. Reporters have done it for ages. Bloggers can too, just ask anyone participating in #blog2013. Even if you are working on a larger project, like a book or a case study, you have to work on it daily, share your progress and explore the written world around you or you’re never going to finish it.
Doing something every day makes it a habit. In fact, everyone participating in the Wordcount blogathon or any other daily writing exercise has already made writing a habit. It only takes doing something three times in a row to make it a habit. By the same token, you can break a habit by not doing something for three days in a row. In many cultures and religions three is a significant number. Doing three things three days in a row (writing, promoting and reading) doesn’t just establish three habits, it enhances your success by compounding the influence of three. Why would anyone do less?