If you aren’t a member of HARO (Help A Reporter Out) you’re missing some great opportunities. Some bloggers might argue they aren’t experts, but if you are creating original content for any kind of audience, chances are you qualify. If you blog for a business or an organization you definitely do!
This service is about far more than just opportunities to establish and promote your expertise. You can also register as a reporter and use the service to discover and develop sources for you your blog posts.
Even more importantly, every once in a while something like this call for contributors comes across:
A new national, modern lifestyle website and brand is launching this fall and we are looking for contributors. This is a women focused website that encourages women to live the life they dreamed and allows them to see that we really can have it all, without being perfect or Martha Stewart. We are looking for savvy women who have a passion for sharing their ideas, knowledge, and want to build an audience for their own personal brand as well, and want to show women we do not have to be pinterest perfect. Looking for blog posts in the areas of organizing, business, fashion, skin care, DIY, cooking and home decor.
Ok, so it’s not actually a job ad and in all probability (although this hasn’t been confirmed) it doesn’t pay. Still, if you can provide the requested materials (a line about yourself and your interests, a link to your work or personal brand, a sample post of the kind of content you want to contribute and a photograph of yourself) or can get all of those together by July 8, 2013, this query from an anonymous HARO reporter could be an opportunity worth pursuing. It sounds like a start-up, which is good and bad. Good because getting in on the bottom floor can be the start of a great relationship if the site has the financial backing and wherewithal to establish it’s brand online (or better yet an established offline brand to build on). It can be bad because you can put a significant amount of work in without seeing much if any return under a semi-constant cloud of closure. That’s the way it is when you work with start-up. Exciting and risky. Some bloggers thrive on it. Others, not so much. The point is, depending on who the anonymous site turns out to be, it could be an opportunity you won’t get anywhere else.
And that’s the real value of HARO. It delivers, two or three times a day, opportunities you don’t see everywhere else. Sure, you could create some of them on your own. And you definitely should develop your own list of sources as well as potential markets and blogging opportunities. There’s nothing that says you can’t do it all…with a little help, of course.